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Channel: Dan Hall from iD on experiential marketing » creating an experience
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Oooo, that’s a nice suit Jakob

Hi Everyone, Thanks for coming, make yourselves at home. Lovely weather we had for a week. Topic for today – Suits. Suits were invented by the Amish elder Jakob Ammann in 1693 and are today more...

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What do you want for Christmas?

Ho, ho, ho. I received a dreadful Christmas e-card earlier from a company I’ve never dealt with (and on the basis of their email, will never work with) – basically it was a text email which I wouldn’t...

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The evolution of Experiential marketing

Hello there, Thanks for taking the effort to click on this – I won’t keep you long but if you could please keep any questions until the end, I’d be most grateful. Today’s discussion is with regard to...

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How much should a brand experience cost?

There you are! It’s been ages and for that I can only apologise. I’m noticing a big digital effort from agencies in our sector at the moment - everybody seems to be at it: blogging, twittering,...

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Ambush marketing, is it bad!?

Hello, Hello, Hello, So at time of writing, the World Cup is in week 2 and finally in full swing. Argentina have just humped South Korea 4-1 and look the real deal. Tomorrow it’s England’s turn to...

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That’s Magic!

Hello! I thought I’d share a blog from one of the recent additions to the burgeoning iD Planning department. Thierry Sequeira has joined to head up our Creative Technology team and here are his views...

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